Vertigo Averted 6
By: 4 0 16 [, ] | [, ] |
Contributor(s): Marketing Management. 15 (4) : July-August 2006. pp. 14-17 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Rock music; Popular music; Consumer behavior; Consumer attitudes; Statistical data; Polls & surveys -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 999H |
ABSTRACT : The article discusses the concept of fanatical equilibrium in relation to the rock band U2. The author focuses on the reasons why people became, and remain, fans of U2. The research was conducted with a group of U2 fans who downloaded between 5 and 200 gigabytes of sound recordings from U2 concerts. The article also found that the fans who collected U2 concert recordings were highly likely to have recommended the band U2 to their friends. While not all the fans agreed with the political positions of lead singer Bono, more than 80% believed that he should feel free to express his views in concerts. 56
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