Communicating with the So-Called Monster Media 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; copyright October 199846Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Education issues -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | L11.Ed83el.1998 (Browse shelf) | Available | PER 277C |
ABSTRACT : A community relations officer at a large metropolitan-area school district takes the reader through a typical day as she handles a variety of contacts with the media, school personnel, and the public. Her advice to school districts: Know local reporters and news organizations and understand the different needs of different media. The author presents the results of a survey on the attitudes of educators, media personnel, and the public toward the accuracy of media coverage and notes the discrepancy among those views. She describes large-scale efforts to improve media coverage of education and emphasizes that such coverage is important because of the high public interest in education issues. 56
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