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Combating counterfiet products through advertising strategies. 6

By: Marcelino, Ramon Benedicto N. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: illus., porsContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Sales promotion.;Advertising. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	LG 221.Q4A1.T736t (Browse shelf)	Available		PER 1476C

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ABSTRACT : The globalizing world economy brought more opportunities for companies to sell their products in the international markets. However, new issues and problems have accompanied this phenomenon. In particular, the counterfeiting of branded products has brought challenges on the part of management considering that it requires new and unconventional solutions. This paper looks into the issue of counterfeiting by reviewing related literatures and tried to address the problem. It also explores how advertising strategies can be utilized in counteracting that problem by coming up with suggestions on developing and launching ads. 56

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