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Helping Overseas Filipinos find their way home : marketing real estate to overseas filipinos. 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Quezon City : Office of Research and Publications, Loyola Schools, Ateneo de Manila University, 200946Edition: Description: v. ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Rex Ma. A Mendoza 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Real estate marketing -- Overseas foreign worker -- Market research -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: The Loyola Schools review : John Gokongwei School of Management 8 : 2009. pp.63-78 Summary: Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HD62.5.P6.L69 (Browse shelf)	Available		PER 1436HO

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ABSTRACT : Once an incidental niche to big realtors, the overseas Filipinos (OF) sector has become a major demand force in the market segment required investing heavily in branding and sales infrasture, as well as spending on research in market demographics and psychology to probe into buyers unique needs and motivation. With the philippines riding the Asian economic upswing, the stage is set for OFs to finally be provided the home they have dreamed about. 56

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