Controlling the grapevine 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 2004.;July/August 2004.46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 1061-38462Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Consumer goods Public affairs -- Influence -- Public opinion -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 1384C |
ABSTRACT : The public opinion generally makes or mars a product. The strategy for minimizing or maximizing the impact of word of mouth is analyzed. The results of this strategy, adopted by Ford in 1964 and Chevrolet in 1998 are studied. 56
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