Overcoming organizational barriers 6

By: 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 200446Edition: Description: Content type: unspecified Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Wyner, Gordon A. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Business, general -- Organizations -- , institutions -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
Contents:
Action note: In: Marketing Management 13(6) : 2004. pp.8-10 Summary: Other editions:
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ABSTRACT : Organizational barriers grow out of deep-seated structures that are hard to change and control. Reorganization is not the only solution to manage organizational barriers. It is possible to build on existing structure and focus on the capabilities companies need to improve on to deliver value to customers. 56

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