From price to purchase 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 200446Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Price promotion Strategies -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 1384F |
ABSTRACT : The success of a retailer's price promotion strategy depends on its alignment with two fundamental traits that distinguish retail offerings-assortment overlap and assortment lifespan. A study of 38 national retailers across 11 retail sectors is conducted. The study reveals how retail managers can coordinate assortment and price promotion decisions and redefine price promotion strategies. 56
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