Links in the buying chain 6
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Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 200446Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 1061-38462Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Business marketing -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Periodicals Section | Periodicals | HF5415.13.M3522 (Browse shelf) | Available | PER 1384L |
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| HF5415.13.M3522 Beyond segmentation | HF5415.13.M3522 Wrestling with ethics | HF5415.13.M3522 From price to purchase | HF5415.13.M3522 Links in the buying chain | HF5415.13.M3522 Pulling the right levers | HF5415.13.M3522 The three Ms of customer loyalty | HF5415.13.M3522 Listen and learn |
ABSTRACT : Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process. 56
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