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A gander at the big goose 6

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Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; American Marketing Association, 2004.;July/August 2004.46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 1061-38462Other title: 6 []Uniform titles: | | Related works: 1 40 Higgins, Kevin T. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Marketing Management 13 (4) : 2004. pp.20-23 Summary: Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	HF5415.13.M3522 (Browse shelf)	Available		PER 1384A

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Previous	HF5415.13.M3522 Pulling the right levers	HF5415.13.M3522 The three Ms of customer loyalty	HF5415.13.M3522 Listen and learn	HF5415.13.M3522 A gander at the big goose	HF5549.A2 Public personnel management.	HF5549.A2 Sexual harassment in small government units : an investigation of policies and attitudes.	HF5549.A2 Save the Bureaucrats : (while reinventing them).	Next

ABSTRACT : The Wawa Inc., a convenience store in Philadelphia has metamorphosed into a chain of more than 550 units in southern Pennsylvania, New Jersey, Delaware, Maryland and northern Virginia. Rob Price, the CMO and vice president of Wawa Inc., outlines the strategies and beliefs that have made Wawa, a private Fortune 500 company. 56

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