Normal view MARC view ISBD view

Effect of Self-Congruity and Destination Image on Destination Loyalty : the Role of Cultural Differences. 6

By: Woohyuk Kim and Kristin Malek. 4 0 16, [, ] | [, ] |

Contributor(s): Anatolia. 28 (1) : March 2017. pp. 1-13 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Self - Congruity;Cultural Differences. -- Destination Image -- Destination Loyalty. -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: Other editions:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	G155.A1 (Browse shelf)	Available		PER1837A

Total holds: 0

Browsing PLM Shelves , Shelving location: Periodicals Section , Collection code: Periodicals Close shelf browser

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	G1.N213 National Geographic.	G155.A1 Implementation of Paris Declaration on Aid Effectiveness : The Case of Ecotourism Development in the Philippines.	G155.A1 Dumagats' Indigenous Cooking Traditions, Cultural Values and Significance : Its Implications to Selected Courses in the Tourism and Hospitality Industries.	G155.A1 Effect of Self-Congruity and Destination Image on Destination Loyalty : the Role of Cultural Differences.	G155.A1.J826c Tourism as an aide to cultural preservation from the point of view of indigenous people in the Philippines	G2200 Asian Geographic.	G2200 A Habitat for Humanity	Next

ABSTRACT : Destination branding is a key factor in the creation of a differentiated identity to increase a tourists interest in traveling to a specific area. This study investigated the effects of self - congruity and destination image on destination loyalty. The sample comprised of both Western and Asian destination tourists to South Korea. To analyze the data, descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) methods were utilized. The findings confirmed the influential role of self-congruity and destination image on destination loyalty in both samples. A multi-group SEM analysis revealed the differential effect of self-congruity and destination image on destination loyalty, which was dependent on the tourist countries. 56

There are no comments for this item.

to post a comment.