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Celebrity and health promotion: How media can play an active role in cancer prevention and early detection 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): Journal of Media and Communication Studies. v7 (3) : March 2015. pp. 41-45 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Biancovilli, Priscila; Machado, Gabriel de Oliveira Cardoso; Jurberg, Claudia 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Celebrities;Social Media -- Health Promotions;Cancer Prevention -- Media -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	P92 (Browse shelf)	Available		PER 1648E

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Previous	P92 Emergence of discursive voices and simulation of polyphony: The identity of science in a Brazilian magazine	P92 Model of communicative competence formation	P92 Mediatizing security operations: An ethical and professional assessment of Media coverage of insecurity in Kenya	P92 Celebrity and health promotion: How media can play an active role in cancer prevention and early detection	P92 Reinterpreting some key concepts in Barthes' theory	P92 Interactivity and cyber democracy: The case of Zimbabwe's online newspapers	P92 Analysis of an interpersonal conflict: The office fictitious or non fictitious conflict and ending	Next

ABSTRACT : It is well-known that celebrities can influence the mass public, helping to shape behaviours and attitudes. The goal of this research is to understand the impact of a celebrity's cancer news on Brazilian society. Our hypothesis is that news about celebrities with cancer attracts much public attention, but the media squander the chance to educate, inform and enlighten the public about this disease. We studied the news published in online newspapers about the Brazilian actor Reynaldo Gianecchini, who was diagnosed with lymphoma in 2011. We selected news published during specific periods - those during which there was a surge in searches on Google, according to Google Trends tool. This study shows that the public is interested in seeking information about cancer when a celebrity is diagnosed with the disease. Although the public has shown interest in knowing more about the disease, the media gave greater focus on celebrity itself. Journalists provide content with a more emotional and dramatic bias - especially when it comes to celebrities. 56

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