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Reinterpreting some key concepts in Barthes' theory 6

By: 4 0 16, [, ] | [, ] |

Contributor(s): Journal of Media and Communication. v7 (3) : March 2015. pp. 59-66 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Yan, Sui; Ming, Fan 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Semiotics -- Philosophy -- Media Signs -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Periodicals Section	Periodicals	P92 (Browse shelf)	Available		PER 1648F

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ABSTRACT : The paper makes clear some basic concepts in semiotic studies like signifier, signified and referent and core concepts in Roland Barthes's theory are restudied with new developments especially in connotateurs, meta-language and meaning transfer, which play a key role in understanding how myth is constructed with the two mechanisms of naturalizing and generalizing. With the new understanding, the paper studies the representative signs from television and their semiotic function and concludes that meaning transfer is the fundamental way for media signs to construct new meanings 56

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