Longer, Higher Quality Videos Preferred by News Viewers. 6

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Contributor(s): Newspaper Research Journal. 36(2) : 2015. pp. 212-224 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: Content type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Chen, Peter S; Wilson, Nicholas; Chen, Gina Masullo; Chang, Chen-Wei. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Online News;Digital News Content. -- Video -- News Websites. -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
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ABSTRACT : This study reports people prefer longer, high-quality videos to any other type on newspaper websites and poor quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multi-media training. 56

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