Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. 6
By: Lodish, Leonard M. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Upper Saddle River, New Jersey : Wharton School Publishing, ©2007.46Edition: Description: 24 cm. xv, 318 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-13-239075-2 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management. New business enterprises;Industrial management.;Marketing;Entrepreneurship. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 658.8 LOC classification: | HD62.5 | .L633 20072Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 658.8 L821m 2007 (Browse shelf) | Available | R32724 |
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| R 658.562 J974 1999 Juran's quality handbook. | R 658.562 J974j 1989 Juran on leadership for quality : an executive handbook. | R 658.8 D256 1983 The Dartnell marketing manager's handbook. | R 658.8 L821m 2007 Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / | R 658.8 L961g 2008 Get noticed-- get referrals : build your client base and your business by making a name for yourself / | R 658.8003 Im1d 2008 Dictionary of marketing terms. | R 658.802 M145m 2002 Marketing plans : how to prepare them, how to use them. |
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Marketing driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing : an often misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works : vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation : the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies.
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