Sell the brand first : how to sell your brand and create lasting customer loyalty. Dan Stiff. 6
By: Stiff, Dan. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill, ©2006.46Edition: Description: 24 cm. xx, 262 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-07-147042-5 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Social aspects. Branding (Marketing);Customer relations.;Consumer satisfaction.;Customer loyalty.;Brand name products -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 658.827 LOC classification: | HD69.B7 | S75 20062Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 658.827 St52s 2006 (Browse shelf) | Available | R34327 |
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Includes bibliographical references (p. 249-250) and index.
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
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