The Discourse of advertising. Guy Cook. 6
By: Cook, Guy 4 0 (Guy W. D.)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Interface seriesLondon :;New York : Routledge, ©2001.46Edition: second editionDescription: 25 cm. xii, 256 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-415-23455-7 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Language. Discourse analysis.;Advertising -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 659.1014 LOC classification: | P302 | .C625 20012Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Reference Section | Reference | R 659.1014 C771d 2001 (Browse shelf) | Available | R31842 |
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| R 659.1 Ad96 2009 The Advertising handbook. | R 659.1 H116a 2011 Advertising and promotion : an integrated marketing communications approach. | R 659.1 M294a 1977 Advertising--how to write the kind that works. | R 659.1014 C771d 2001 The Discourse of advertising. | R 659.10285 B629o 2002 The Online copywriter's handbook : everything you need to know to write electronic copy that sells. | R 659.113 P215a 2006 Advertising campaign strategy : a guide to marketing communication plans. | R 659.132 B456c 2012 The copywriter's toolkit : the complete guide to strategic advertising copy / |
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Includes bibliographical references (p. [242]-247) and index.
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