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Creative strategy in advertising. A. Jerome Jewler, Bonnie L. Drewniany. 6

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Belmont, CA : Wadsworth/Thompson Learning, ©2001.46Edition: seventh editionDescription: 26 cm. xiv, 312 pages : illustrationsContent type: text Media type: 2 Carrier type: volumeISBN: 0-534-55783-X (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Drewniany, Bonnie L. 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Advertising copy.;Advertising layout and typography. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | R 659.132 LOC classification: | HF5825 | .J46 20012Other classification:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Reference Section	Reference	R 659.132 J556c 2001 (Browse shelf)	Available		R30270

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Includes bibliographical references (p. 295-299) and index.

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