TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 130980390
SN  - 2
PY  - 1994///;copyright 1994.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Col. map on endpaper; Includes bibliographical references and indexes; 5
ER  -