Abadan, Kristel DC.; Cepe, Jun King R.;  Danao, John Alfred B.; De Guzman, Jessie James, Gazzingan, Mary Ann A.; Minoza, Shawn Michael P.; Rondario, John Benedict C. and Verona, Zarah Lyn S.  4  0   <br/><br/>
Mango Cenral /        6 
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Abadan, Kristel DC.; Cepe, Jun King R.;  Danao, John Alfred B.; De Guzman, Jessie James, Gazzingan, Mary Ann A.; Minoza, Shawn Michael P.; Rondario, John Benedict C. and Verona, Zarah Lyn S. 
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<br/><br/>   Feasibility Study: (Bachelor of Science in Accountancy) -  Pamantasan ng Lungsod ng Maynila, 2012. 
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<br/><br/> EXECUTIVE SUMMARY  1.     
<br/><br/> NAME OF THE BUSINESS  An enterprise must have a firm name under which it will operate. A firm name is necessary to distinguish it from individuals composing it and from others, and thus helps facilitate business transactions by the entity. In this particular study, the researchers named the firm MANGO CENTRAL. As such, it reflects the primary objective of the venture to be one the foremost leaders of the mango plantation industry in the Philippines, and eventually, to be a global tycoon. Literally. The business name implies the company's goal to the center of the mango production in the Philippines.  2. 
<br/><br/>LOCATION OF THE BUSINESS  The entity shall be established mainly at Padre Garcia, Batangas with regard to its head office and plantation field. The location will be ideal for mango trees and its fruits in terms of arability and growth. The semi-operating donated farm houses grafted trees which can grow to about 6-8 meters. Such was done by the previous owner so as to reduce the space consumed by the trees, seeing as grafting is a no-cost, one-time activity. Two warehouses will be utilized, one in Batangas, and another in Manila, in order to satisfy better the demand of mangoes in the market and to better proliferate the entity's network and product. Batangas was chosen to be the primary field of business in terms of the plantation itself for its location. It has an easy access to Nation al Roads, and is not prone to being heavily hit by monsoons and flash floods.  3. 
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<br/><br/><br/>LONG- RUN OBJECTIVES  The company, as a business aiming to be the front liner of the mango industry, imbibes the following long-run objectives in its day-to-day activities to ensure its high standard for quality:  • 
<br/><br/><br/>To improve upon Mango Central's core competency on mango quality  • 
<br/><br/> To increase the company's market share  • 
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