TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven William.;Rudelius, William.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780078028892 (hardback : acid-free paper); 
SN  - 2
PY  - 2013///];copyright 201346
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -