TY  - BOOK
AU  - Albarran, Alan B.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 534563996
SN  - 2
PY  - 2006///];copyright 2006.46
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Mass media
N1  - Includes bibliographical references and index; 5
ER  -