TY - BOOK AU - Faith, Curtis M. AU - ED - ED - ED - ED - SN - 978-0-07-160243-3 (hardback) SN - 2 PY - 2009///46 CY - New York PB - McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Decision making KW - Investments;Floor traders (Finance).;Risk management.;Portfolio management KW - sears;sears;sears;sears0 N1 - Includes index; 5; Adult N2 - Inside the Mind of the Turtles provides expert insight into how great traders combat the natural but counterproductive response to risk. Faith begins by examining the nature of risk and the human being's natural response to it. Then he outlines proven techniques for seizing control of it. You will learn how to: set your main focus on acquiring gains--not avoiding losses; place equal importance on assets already spent and those still on hand; judge the quality of decisions based on their inception rather than their outcome; and, avoid drawing conclusions using too little information ER -