TY  - BOOK
AU  - Book, Albert C.
AU  - Cary, Norman D.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0872510387;9780872510388
SN  - 2
PY  - 1978///;copyright 1978.46
CY  - Chicago
PB  - Crain Books
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Radio advertising.;Television advertising
N1  - Includes bibliographical references (p. 141-142); 5
ER  -