TY - BOOK AU - Kates, Andrea. AU - ED - ED - ED - ED - TI - : using the business genome approach to find your company's next competitive edge SN - 978-0-07-177852-7 (hardback) SN - 2 PY - 2012///46 CY - New York PB - McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - New products.;Diffusion of innovations.;Strategic alliances (Business).;Strategic planning KW - sears;sears;sears;sears0 N1 - Includes bibliographical references and index; 5 ER -