Kotler, Philip.  4  0   <br/><br/>
Marketing management and strategy =  formerly Readings in marketing management : a reader /      6 
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edited by Philip Kotler, Keith Cox. 
 - Rev. ed.   
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 - xii, 432 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>135581222  $9.95 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    ----Management.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3524 19802 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 2 
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