Marketing management and strategy = formerly Readings in marketing management : a reader - Kotler, Philip. 4 0 16; Kotler, Philip.;Cox, Keith Kohn.;Kotler, Philip; 5 (Englewood Cliffs, N.J. : Prentice-Hall, 1980)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Management. -- Marketing -- 20; 20; 2