TY  - BOOK
AU  - Kotler, Philip.
AU  - Kotler, Philip.;Cox, Keith Kohn.;Kotler, Philip.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : formerly Readings in marketing management : a reader 
SN  - 135581222
SN  - 2
PY  - 1980///;copyright 1980.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -