TY  - BOOK
AU  - Mason, Joseph Barry.
AU  - Ezell, Hazel F.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : principles and strategy 
SN  - 256029393
SN  - 2
PY  - 1987///46
CY  - Plano, Tex.
PB  - Business Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographies and indexes; 5
ER  -