TY  - BOOK
AU  - Skinner, Steven J.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 395472083
SN  - 2
PY  - 1990///;copyright 1990.46
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -