Udell, Jon G. 4 0

Marketing in an age of change : an introduction / 6 6 Jon G. Udell, Gene R. Laczniak. - - - xix, 574 p. : ill. 24 cm. & 84 transparencies. - - - - - . - Wiley series in marketing . - 0 . - . - 0 .



Includes bibliographies and index.



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