Assael, Henry.  4  0   <br/><br/>
Marketing :  principles & strategy /      6 
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Henry Assael. 
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 - xxvii, 739 p. :  col. ill.   26 cm.     
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 - The Dryden Press series in marketing     .
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 - The Dryden Press series in marketing  0       .
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<br/><br/>Includes bibliographical references. 
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<br/><br/><label>ISBN: </label>30166225   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .A748 19902 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / 220 
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