TY  - BOOK
AU  - Assael, Henry.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : principles & strategy 
SN  - 30166225
SN  - 2
PY  - 1990///;copyright 1990.46
CY  - Chicago
PB  - Dryden Press
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - Includes bibliographical references; 5
ER  -