Reed, Peter W.,  4  0  1944- <br/><br/>
Strategic marketing planning /​        6 
       6     
Peter Reed. 
 - 2nd edition.   
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 - xi, 316 pages :  illustrations   25 cm +    1 CD-ROM (4 3/​4 in.) 
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<br/><br/>   For late undergraduate students. 
<br/><br/>Includes bibliographical references and index. 
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<br/><br/>   5 
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<br/><br/> Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students &​ business practitioners charged with the responsibility of developing a strategic marketing plan.       
<br/><br/>   Specialized.   
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<br/><br/><br/>5     
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<br/><br/><label>ISBN: </label>9780170128650 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing;Marketing    ----Planning;Textbooks.;Management;Textbooks.;Study and teaching (Higher).------
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label> / 2 
<br/><br/><label>Dewey Class. No.: </label>658.802 R251s 2007   / 2 
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