TY  - BOOK
AU  - Reed, Peter W.,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780170128650 (paperback)
SN  - 2
PY  - 2006///;copyright 200746
CY  - Australia
PB  - Thomson Nelson
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Planning;Textbooks.;Management;Textbooks.;Study and teaching (Higher)
KW  - Marketing;Marketing;Marketing
KW  - sears;sears;sears0
N1  - For late undergraduate students; Includes bibliographical references and index; 5; Specialized
N2  - Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students &​ business practitioners charged with the responsibility of developing a strategic marketing plan
ER  -