TY  - BOOK
AU  - 
AU  - Dolan, Robert J.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 875843107
SN  - 2
PY  - 1991///;copyright 1991.46
CY  - Boston, Mass.
PB  - Harvard Business School Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; 5
ER  -