Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / 6
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Abaetê de Azevedo and Ricardo Pomeranz.
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- xi, 226 p. : ill., map 24 cm.
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Includes bibliographical references (p. 217-220) and index.
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Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers.