TY  - BOOK
AU  - Azevedo, Abaetê de
AU  - Pomeranz, Ricardo.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how to acquire, retain, and grow customers in the new age of relationship marketing 
SN  - 9780071497046;0071497048 (trade)
SN  - 2
PY  - 2008///;copyright 2008.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Consumers.;Marketing.;Customer relations.;Consumers.;Marketing.;Customer relations
KW  - sears;sears;sears0
N1  - Includes bibliographical references (p. 217-220) and index; 5; Adult;Adult; Follett Library Resources
N2  - Offers practical advice for business owners on developing a strong marketing concept that results in personal connections with consumers
ER  -