Schmitt, Bernd. 4 0
Customer experience management : a revolutionary approach to connecting with your customers / 6
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Bernd H. Schmitt.
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- xiv, 242 p. : ill. 24 cm.
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Includes bibliographical references (p. 231-233) and index.
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471237744
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Relationship marketing.;Customer relations.;Customer relations ----Management.----20--
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HF5415.55 / .S35 20032
658.8/12 / 221
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