TY  - BOOK
AU  - Schmitt, Bernd.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a revolutionary approach to connecting with your customers 
SN  - 471237744
SN  - 2
PY  - 2003///;copyright 2003.46
CY  - Hoboken, N.J.
PB  - Wiley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Relationship marketing.;Customer relations.;Customer relations
N1  - Includes bibliographical references (p. 231-233) and index; 5
ER  -