TY  - BOOK
AU  - Moffitt, Sean.
AU  - Dover, Mike,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : reinventing your company in a customer-driven marketplace 
SN  - 978-0-07-174927-5 (hardback)
SN  - 2
PY  - 2011///46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Branding (Marketing).;Product management.;Internet marketing.;Wikis (Computer science)
KW  - sears;sears;sears;sears0
N1  - Includes bibliographical references (p. 291-308) and index; 5
N2  - Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
ER  -