TY  - BOOK
AU  - Timacheff, Serge.
AU  - Rand, Douglas E.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : 5 steps to creating a durable online brand 
SN  - 0071371893 (hardback : alk. paper)
SN  - 2
PY  - 2001///;copyright 200146
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Brand name products.;Advertising
KW  - sears;sears0
N1  - Includes bibliographical references and index; 5
ER  -