TY  - BOOK
AU  - Peterson, Robert A.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 256024375
SN  - 2
PY  - 1982///46
CY  - Plano, Tex.
PB  - Business Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - Includes bibliographies and index; 5
ER  -