Blockbusters : the five keys to developing great new products / 6
6
Gary S. Lynn and Richard R. Reilly.
- First edition.
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- xvi, 251 pages : illustrations 24 cm
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Includes bibliographical references and index.
5
Reveals the five keys to creating a blockbuster product, explaining how companies can follow these elements throughout the production process in order to ensure their product's success and popularity in the consumer market.