TY  - BOOK
AU  - Lynn, Gary S.
AU  - Reilly, Richard R.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the five keys to developing great new products 
SN  - 0060084731 (paperback)
SN  - 2
PY  - 2002///;copyright 200246
CY  - New York
PB  - HarperBusiness
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - New products
KW  - sears0
N1  - Includes bibliographical references and index; 5; Adult;Adult; Follett Library Resources
N2  - Reveals the five keys to creating a blockbuster product, explaining how companies can follow these elements throughout the production process in order to ensure their product's success and popularity in the consumer market
ER  -