Belch, George E.  4  0   <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective /      6 
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George E. Belch & Michael A. Belch. 
 - Fourth Edition.   
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 - xxii, 762 pages :  illustrations   29 cm.     
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 - Irwin/McGraw-Hill series in marketing     .
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 - Irwin/McGraw-Hill series in marketing  0       .
<br/><br/>   Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 
<br/><br/>Includes bibliographical references (p. 725-743) and indexes. 
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<br/><br/><label>ISBN: </label>256218994   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Sales promotion.;Communication in marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 19982 
<br/><br/><label>Dewey Class. No.: </label>659.1 B41a 1998  / 221 
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