TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.;Belch, George E.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an integrated marketing communications perspective 
SN  - 256218994
SN  - 2
PY  - 1998///;copyright 1998.46
CY  - Boston, MA
PB  - Irwin/McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Sales promotion.;Communication in marketing
N1  - Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995; Includes bibliographical references (p. 725-743) and indexes; 5
ER  -