TY  - BOOK
AU  - Hepner, Harry Walker,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : practices and principles
SN  - 2
PY  - 1956///46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Previous editions published under title: Effective advertising; 5
ER  -