TY  - BOOK
AU  - Mandell, Maurice I.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 130144495
SN  - 2
PY  - 1980///;copyright 1980.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes index; Bibliography: p. 738-744; 5
ER  -