McGann, Anthony F.  4  0   <br/><br/>
Advertising media :  a managerial approach /      6 
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Anthony F. McGann, J. Thomas Russell. 
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 - xiv, 375 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>256025487   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5826.5  / .M362 
<br/><br/><label>Dewey Class. No.: </label>659.1/11  / 219 
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