TY  - BOOK
AU  - McGann, Anthony F.
AU  - Russell, Thomas,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a managerial approach 
SN  - 256025487
SN  - 2
PY  - 1981///46
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising media planning
N1  - Includes bibliographical references and index; 5
ER  -